Strategy for
long-term success
The Purpose of Webasto:
Make individual mobility more enjoyable and
sustainable by advancing technology and people.
The concise but clear purpose statement describes our contribution to the world of mobility, but also to our colleagues and society. It expresses that Webasto has always been motivated to enhance the enjoyment-factor of driving a car. Be it the joy of opening a sunroof and or the increased comfort, provided by heating systems, for example. Our commitment to the car comes with a responsibility to significantly contribute to a climate-friendlier mobility. Bringing technology to the next level inspires, challenges, and drives us. By developing our people and appreciating their individual needs, we want to create true value and inspire others.
Webasto has been a major player in the market for roof and heating systems for decades. In 2016, the decision was made not only to further expand this core business, but also to tap into new growth opportunities in the field of electromobility. In a very short space of time, the company has successfully established itself in this market with its expanded product range. The new business has become an integral part of the Webasto Group.
In parallel, the general conditions in the automotive industry have changed significantly in recent years. The transformation, geopolitical disputes, rapid cost increases, climate change and extremely volatile demand pose huge challenges for all market participants.
In view of these developments and following important decisions in 2022, such as the expansion of roof expertise in the direction of glass refinement, Webasto redefined its strategic direction in 2023. In the course of this, the company has formulated a clear and holistic ambition that describes, what Webasto aspires to be and expresses the long-term targets of the Group. In order to reach these goals and to make a significant contribution to a climate-friendlier and more enjoyable mobility with innovative products and complementary services, Webasto is pursuing its "RE:focus" strategy. Along with this Webasto has also defined five key success factors that describe areas of specific impact for the company.
Our Ambition
Roof & Electrification - two strong pillars
The Webasto success factors
More about Webasto
- Roof / Battery
- The Group